

VIVEKA™ – Backless Ruffle Strap Denim Dress
-
Free Shipping With Royal Mail
-
100% Return Guarantee Within 30 Days
-
Fast & Secure Payment
Sun-Kissed Denim with an Effortlessly Flirty Edge
Introducing the VIVEKA™ – Backless Ruffle Strap Denim Dress, the summer style essential for women who love a laid-back look with just the right amount of attitude. Crafted in classic denim with a flirty backless cut and delicate ruffle adjustable straps, this babydoll mini dress is as easy to wear as it is to love.

Why Choose VIVEKA™ – Backless Ruffle Strap Denim Dress?
Backless Cut-Out Design – A daring open back adds a sultry, sun-ready edge to your everyday denim look.
Ruffle Adjustable Straps – Feminine ruffle detailing on the straps keeps things playful while allowing a customised, flattering fit.
Babydoll Mini Silhouette – The relaxed, flowy mini cut flatters all body types and moves beautifully in the breeze.
Classic Denim Fabric – Available in Dark Blue and Light Blue, this soft denim keeps you cool and chic all summer long.

SPECIFICATIONS:
Style: Backless babydoll mini jean dress with ruffle adjustable straps
Fit: Relaxed babydoll silhouette
Occasion: Casual outings, beach days, summer vacations, weekend brunch
Available Sizes: UK 8 (S) / UK 10 (M) / UK 12/14 (L) / UK 16 (XL)
Color Options: Dark Blue / Light Blue

Loved by our customers

Maggie Whitfields began the way the best things do. A husband and wife who wanted to build something meaningful together.
Edward and Maggie Whitfield opened their doors in Ludlow in 1998 with nothing but belief in each other and a dream. What started as a small shop on a quiet cobblestone street slowly grew into something the whole community came to love. Their goal was simple: offer beautiful clothing that helps women feel confident, comfortable, and truly themselves.
But life changed when Maggie became ill.
The shop they had built together suddenly carried even more meaning. Every piece, every customer, every morning they opened the doors became a way to honour everything she had given to it.
Their daughter Sophie made a life-changing decision. She paused her studies to come home and continue the journey her parents started. Not because it was easy, but because she believed their dream deserved to live on.
Today, Maggie Whitfields is more than fashion.
It stands for family, resilience, and the courage to never stop believing in something you love.
And we're grateful to have you as part of our story.
Est. 1998 Ludlow. Built with love, kept by family
Maggie Whitfields began the way the best things do. A husband and wife who wanted to build something meaningful together.
Edward and Maggie Whitfield opened their doors in Ludlow in 1998 with nothing but belief in each other and a dream. What started as a small shop on a quiet cobblestone street slowly grew into something the whole community came to love. Their goal was simple: offer beautiful clothing that helps women feel confident, comfortable, and truly themselves.
But life changed when Maggie became ill.
The shop they had built together suddenly carried even more meaning. Every piece, every customer, every morning they opened the doors became a way to honour everything she had given to it.
Their daughter Sophie made a life-changing decision. She paused her studies to come home and continue the journey her parents started. Not because it was easy, but because she believed their dream deserved to live on.
Today, Maggie Whitfields is more than fashion.
It stands for family, resilience, and the courage to never stop believing in something you love.
And we're grateful to have you as part of our story.
Est. 1998 Ludlow. Built with love, kept by family

get up to 25% extra discounts when you buy more
Frequently Asked Questions
Answer to all your questions!
Free premium shipping
We ship all our orders within the UK with Royal Mail. Do you order before 11 PM? Then your parcel will be sent the next day free of charge. So you will receive your order quickly and without extra costs!
Returns
Not quite satisfied? No worries! You can easily and quickly return your order within 30 days of receipt. We make sure the process goes smoothly, so you don't have to worry.
Size
Our clothes fit exactly as indicated in the size chart. You will find the size chart with each product, so you can always choose the right size and be sure it fits perfectly.
Neede more help?
Have a question or need advice? Don’t hesitate to contact us. We are here to assist you and provide expert guidance.
Email: info@maggie-whitfields.uk
Mon / Fri 09:00 - 17:00
Sat / Sun 10:00 - 17:00










